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The A204 Annex
The A204 Annex
Pages and Files
Candy Company Project
Candy Pages 2015
Who Are You Project
Candy Company Project
As highly-experienced candy consumers and budding entrepreneurs, you will be developing your own candy company, from the first pencil-drawn plans to a finished, polished website for the whole world to see. The project consists of three stages:
1. Background Research & Planning
2. Tech Design & Synthesis
3. Company Launch & Presentations
Unit Essential Questions & Core Skills
Unit Essential Question:
How do I most effectively organize information for my intended audience?
reading and analyzing informational text
evaluating company websites for organization and effectiveness
writing various pieces that inform and/or persuade
organizing multiple sources of media for an intended audience
presenting information effectively using multimedia
I. Background Research & Planning: at the candy drawing table
Before you start planning your own confectionary delights, it's a good idea to see what else is out there, beyond the ho-hum candy bars you can find in any grocery store. Nearly all of the candy bars you see on the racks at the grocery store are made by one of the Big Three: Hershey, Nestle, and MasterFoods.
: Hershey Bar, Kit Kat, Reese's, Almond Joy, York Peppermint Patty, Twizzler
: Crunch Bar, Butterfinger, Baby Ruth, Wonka products, Chunky, Goobers, 100 Grand, Laffy Taffy
: Snickers, M&Ms, Milky Way, Dove
But an entire world of candy bars exists that you've likely never experienced, unique regional favorites and candies from years past. The web-hunt below will lead you to some tasty treats from smaller, regional candy companies--some you've heard of, some you haven't.
Candy Web Hunt 2013.docx
Web Hunt Candy Companies
Idaho Candy Company
- Home of the Idaho Spud
Standard Candy Company
- Home of the Goo Goo Cluster
Goetze Candy Company
- Home of the Caramel Cream
Pearson's Candy Company
- Home of the Nut Goodie
Annabelle Candy Company
- Home of the Abba Zaba
- Home of the Mallo Cup
- Home of the NECCO Wafers
Your next step is the drawing board: it's time to start planning out the different aspects of your company. You will get a hard copy of this planning packet in class, but you can access it here, as well.
Candy Planning Packet.doc
II. Tech Design & Synthesis: building the website
Once you've finished your initial plans for your company, it's time to create your company's website, a multimedia experience for your soon-to-be customers.
Your website (to be created on
) must include the following components:
1. Writing Components
2. Design Components
Annotated product line
Frequently Asked Questions
for specific requirements and samples for each piece of writing, including the rubric for grading.
Company name, logo, tagline, and location (logo help from
Commercial and/or audio version of your jingle
Other promotional products
Anything else you can think of to give your site a competitive edge
need a handsome face to sing your jingle? Try
want to design your own candy bar wrappers? Check this out from
don't have Photoshop or Illustrator at home? Try using one of these free sites:
How you organize all of this content (and anything else you want to include) is up to you. It's your company. The better your website, the more successful your company will be.
Check out some successful candy company sites from past years below. Take a look to get an idea of you're overall goal.
You can take a look at my Weebly works-in-progress here:
Psst! Candy Co.
Queen of Candies
Fat Pants, Inc.
Crater's Candy Co.
High Mountain Candy Co.
Sara's Sugar Shop
Don't Eat That Sweets and Laughs
Bubble Bear Candy Co.
these were done pre-Weebly, but the ideas and the writing components are superb.
Jolly Jooty Candy Co.
Dr. Sweet Tooth's Candies
Tourist Trap Sweets
Fudgealiscious Candy Co
Black Diamond Candy Co
Candy Company Permit Form
- One partner needs to fill this in.
Candy Company Website Form
. One partner needs to fill this in, too.
To access your space, go to
and click on your company name.
::Phase II Finale::
With your company websites complete, it's time to take a look and get some feedback.
view and read each company's website in your class, including their history, product line, FAQs, business letter, and all the other cool stuff they've included
on a separate sheet of paper, jot down your top
nominees for the following categories:
- Most Interesting History
- Most creative FAQs
- Most Persuasive Business Proposal
- Best Jingle
- Best Overall Product Line - Best Flagship Candy
- Best Overall Website
discussion board, write a post on which company has the best overall website, and provide
two specific reasons
why you feel that way.
then click on the Awards Ballot link for your class and complete the Icky Awards official ballot
Prizes will be awarded for winners in each category. Good luck.
III. Company Launch: going global
Now that your company's website has been unveiled to the world, you need to get people to invest in your vision.
We live in a global marketplace. You are now competing with every other candy company in the world. Not only do you need customers to buy your products, you need other companies to make your products readily available. How can you make that happen?
Your final task is to create a dynamic, mulitmedia presentation for your company, to be delivered to potential investors (drug and grocery store chains, wholesalers and distributors, advertisers, etc). You will use either PowerPoint or
as your pirmary presentation tool, but other tools may be incorporated within the presentation. The effectiveness of your presentation decides the success and growth of your company. Remember,
are the presenter; PowerPoint is just a tool to help you.
Resources for effective (and ineffective) presentations are below:
First, let's talk about what makes a good presentation. And for that, we'll watch the master: Steve Jobs, CEO of Apple.
We can distill these ideas into the following points:
Identify a theme.
Make your theme clear and consistent - unveil a single headline.
Create a heading that sets the direction for your meeting.
Provide the outline for the presentation and verbally open and close each section with a clear transition in-between.
Make it easy for your listeners to follow your story.
Passion and enthusiasm - choose the right vocabulary - so WOW YOUR AUDIENCE! / Have fun and be excited!
Sell an experience. Not just numbers and statistics. Make it meaningful. (Place numbers in context).
Analogies help connect the dots for your audience.
Make presentations visual and easy on the eyes.(whitespace & grid theory)
Paint a simple picture that doesn't overwhelm.
Be sure that you can identify the memorable moment of your presentation.
Rehearse, rehearse, and rehearse some more!!!!
For some more on this, along with some other presentation ideas, check out
Mr. Walters's blog
provides an effective-presentation lithmus test in his article, giving us some sound guidelines for our own presentations.
help on how to format text
Turn off "Getting Started"