Einstein+Candy

Humble Beginnings In 1953, in Houston, Texas, Verl Heindel founded the //Heidel’s Fudge Frenzy// candy company that sold the most delicious candy of that century. Later, in 1961, Verl found the woman of his dreams and married her in that very same year. After booming success, they had enough money to move the company to Sacramento, California. This happened in 1963. Papa Pandya also became a partner with Verl in 1963. Next year, Karen Heindel became a new addition to the Heindel family. The Middle Ages As the years pass by, Karen finds her soul mate in 1990 and becomes a wife to Chad Thoman in 1991. Todd Thoman arrives in 1996 and decides to work for the company in 2008, along with his partner, Veer Pandya, who became existent in 1995. As Veer and Todd become more and more successful throughout the years, they decide to branch off from the company and become T.V. Candy Co. in 2016. A New Start The T.V. Candy Co. started to lose customers so Todd and Veer moved the company to Eureka, California and changed the company name to E=mc² in 2020. E=mc² is a famous formula for energy created by Albert Einstein. Todd and Veer used the formula except they made it stand for Einstein’s Milk Chocolate Confections. A year later, the Brain Storm was created. After a few years, in 2026, E=mc² has enormous success and the candy company spreads over the west coast.

__ Choczel __ First introduced in 2017, the Choczel E=mc²’s began as our first bite-sized candy. The Choczel involves a miniature pretzel, tops it with milk chocolate, and peaks with an M&M. __ Cranium Shock __ The Cranium Shock was introduced in 2018 as Einstein’s first candy bar. The Cranium Shock takes a vanilla wafer, engulfs it in nougat, and drizzles it in creamy chocolate. __ Cranium Cakes __ Cranium Cakes were introduced only two months after the Cranium Shock, in 2018. A Cranium Cake starts with a light and fluffy chocolate chip cookie and dipped in our milk chocolate. __ Choc Shots __ Choc Shots debuted in 2019 as our second bite-sized candy and only frozen candy. We start by taking shot sized Coke floats and freezing them for 8 hours straight. After the deep freeze, they are dipped in our special milk chocolate and returned to the freezer to solidify. __ Brain Buster __ The Brain Buster was introduced to the public in 2020. Our fifth candy, yet only our second candy bar. We introduced the Brain Buster due to demanding fan mail for another candy bar. The Brain Buster is built off of a vanilla wafer with pretzels on the bottom and cookie dough on the top. The whole bar is covered in delectable milk chocolate. __ Brain Storm __ After five years of competing with //Heindel’s Fudge Frenzy// for the best fudge, the Brain Storm came into existence. In 2021, a simple peanut butter brownie acquired the crunch of miniature pretzels and the sweetness of Einstein’s special milk chocolate. __ Nuclear Bomb __ In 2023, with the demand for Brain Storm’s at an all-time high, E=mc² decided unleash a chocolate explosion. The Nuclear Bomb hit the shelves with a power-packed core of fluffy whipped chocolate. The only protection is the peanut butter and milk holding it in. Always look for the sure fire mark inscribed in dark chocolate. __ Mass Blast __ Even the Nuclear Bomb couldn’t satisfy the hordes of fans, forcing the creation of the Mass Blast in 2023. The liquid chocolate core along with the peanut butter and milk chocolate coating are still unable to coax the crowd. __ Equilibrium __ Introduced in 2024, the Equilibrium was the next candy to join the hungry crowd. It takes two chocolate chip cookies and uses them to sandwich a layer of icing twice as high as an Oreo Double Stuff. The Equilibrium is finished with quick dunk in milk chocolate for an even coating. __ Brain Wave __ The Brain Wave is the final candy to date. After creation in 2025, the Brain Wave has been a harsh competitor in most sold candy in California, trailing behind the Hershey’s Milk Chocolate Bar and the Brain Storm. The Brain Wave is created with a milk chocolate candy bar with crushed pretzels and almonds mixed in. It is topped with caramel and coconut shavings and coated in milk chocolate. __ Enjoy! __ media type="custom" key="5159973" Our Jingle to the Tune of Twinkle Twinkle Little Star Pretzel, brownie, and chocolate, Einstein’s Brain Storm’s a big hit, Take one bite and you will see, Just how tasty it can be, Pretzel, brownie, and chocolate, Einstein’s Brain Storm’s a big hit.

614 Einstein Avenue Eureka, CA 97380

January 6, 2010

Hugh Biggs Vice President, Sales and Marketing Giant 917 Beanstalk Trail Los Angeles, CA

Dear Mr. Biggs:

Today’s consumers are more finicky than last decade’s. They will not settle for the simple milk chocolate bar any longer. They demand new chocolate confections. Einstein’s Milk Chocolate Confections provides a simple solution to this problem. We believe that Giant would greatly benefit from the sale of our products because our candies offer a change from the usual, our candies are top sellers, and our candies supply a great variance to please everyone.

First, our candies offer a change from the usual. Our Brainstorm incorporates the rare use of fudge in candy bars. This fudge is not just regular fudge, though. It comes straight from the //Heindel’s Fudge Frenzy// recipe. We also offer the Mass Blast with a liquid chocolate center accompanied by peanut butter in a solid milk chocolate shell. Our final example of our unusual products is the Nuclear Bomb, which can at times overload you. It not only has milk chocolate, it includes liquid, whipped, and dark chocolate to satisfy chocoholics everywhere.

Second, our candies are top sellers in Northern California. Chocoholics all flock to California to our chocolate confections. Our fudge has proven to be a top class recipe that has provided California with a delectable taste for decades. We here at E=mc² have prided ourselves on keeping a growing product line to satisfy the great demand for the many favorites we have so far.

Third, E=mc² has a variance that can please everyone. We offer chocolates ranging from our dark chocolate, to our famous milk chocolate, to our whipped chocolate. We even include liquid chocolate recipe. Our chocolate pairs great with our own peanut butter recipe (used in our peanut butter fudge) to create some of our most revered candies. Even nougat was involved in our earliest candy bar.

Since our candies offer a change from the ordinary, we lead the Californian candy market, and our candies vary taste and ingredients, we feel Giant would benefit greatly from selling our products. Please contact me at einsteinmarketing@yahoo.com. Thank you for giving us your time.

Sincerely, Todd Thoman President, Sales & Marketing Veer Pandya Co-President,Sales & Marketing Einstein’s Milk Chocolate Confections media type="googlemap" key="http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=100+I+st+Eureka,+California&sll=40.804414,-124.1635&sspn=0.006002,0.013894&safe=on&ie=UTF8&hq=&hnear=100+I+St,+Eureka,+Humboldt,+California+95501&ll=40.815303,-124.159241&spn=0.006001,0.013894&z=14&output=embed" width="425" height="350"