Ezza-Bezza

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 * WASHINGTON D.C.**

 The delightful candies of Ezza-Bezza would never have frolicked on millions of tongues if not for a fateful night in 1968. In a small Washington D.C. apartment lay one Joe Seitz-Brown (known commonly as Grandpa Joe). He was going through a rough time in his life and after hearing the song “Build Me Up Buttercup”, decided he needed something to build him up. Like many people, he sought comfort in food. After a little hard work and a lot of luck he whipped up a pioneer in candy, the Sugar Bomb. This did succeed in building him up and inspired him to try for a career in candy making.
 * History**
 * Humble Beginnings**

Grandpa Joe produced and sold a few more candies in addition to the Sugar Bomb independently through 1969. Now intent on starting a candy company, all he needed was a name. After racking his brains, one was provided by Great Uncle Sam when he burst into the apartment after a rough night at the bar and loudly proclaimed "Ezza-Bezza" before collapsing. This of course was the name Grandpa Joe picked.

Grandpa Joe produced another one of our current candies in 1970 when he decided he needed a candy that had something to do with the name of his company. So he combined some of his failed candies and the result was a hit, the Ezza-Bezza Bar. Now that the Sugar Bomb had a sidekick, Grandpa Joe could not keep up with the ever increasing demands for his candies, so he purchased his rundown apartment building with his sizable candy funds. The building was remodeled into Ezza-Bezza Candy Factory, workers were hired, and Ezza-Bezza fever was sweeping D.C.


 * Making It Big**

The Washington Post gained even more recognition for an already flourishing Ezza-Bezza Candy Company in 1977 with an article entitled "Business is Boomin' for D.C. Candy Company". The article described Ezza-Bezza's creative candies, smart business decisions, and contributions to the community. That year we made a very solid profit of $1,876,498.77. Yes, we counted every last penny. Being the generous man that he was, Grandpa Joe wanted to give some of the profits back to the community, so he started the Eb Foundation, which still helps those in need today.

In 1983, Ezza-Bezza was a national brand and the factory could no longer hold all the workers required to produce the demanded candy so we constructed our current factory at 1871 Shaboikin Lane. The old factory was then transformed into Ezza-Bezza Candy Shop and also served as headquarters for the Eb foundation. We commemorated the moment with a new candy, Pennsylvania Pizzaz, which helped fund the Eb Foundation.

We knew we had made it big when we recorded the third highest sales in candy in 1992. That year we produced the Washington Monument which powered us close to the top.


 * The Down Years**

March 3, 2003 was a sad day for all of us at Ezza-Bezza. On this day, a candy pioneer and great man, Joe Seitz-Brown tragically died of a heart attack at age 71. He left a giant hole in our company and community. There was confusion in management, and we at Ezza-Bezza admit we let our supporters down. The quality of our products diminished and due to economic down turn, we closed the Eb Foundation. By 2005, we'd become virtually non-existent due to bad business moves and we failed to impact the community without the Eb Foundation. We apologize sincerely to all Ezza-Bezza fans for putting you through these years without our highest quality of candy.


 * The Present**

Jeremy Seitz-Brown and Isaac Smith purchased Ezza-Bezza in 2008 and with the help of Ezza-Bezza's newest candy, Gummy Presidents, are committed to returning our products to their highest quality, making them available across the nation, and impacting the community in a positive way through the restarted Eb Foundation.

Our flagship candy, Gummy Presidents offer 44 gummy busts, each of which depict a different president. These unique sweets are an amazing innovation seeing as each one is a different flavor according to that president's popularity. This is a fun and new way to teach your kids history.
 * Product Line**
 * Gummy Presidents**

The Sugar Bomb is a skittle encased by a starburst and coated with sugar. The sugar serves as a gentle transition to the juicy puckering that will ensue. This blast of hyper energy was our company’s first candy and a joy of our founder. It was born in 1968 and was a favorite among the Hippies (aaaggghhh those crazy Hippies) who after a long day of protesting and flower worship, needed a little sugar induced boost. Look below to see what Bullwinkle thinks of Sugar Bombs!
 * Sugar Bomb**

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The Senate Snak or plural Snax, is a crispy, delectably light cake cookie core, surrounded by a coating of nougat, with a mixed outer layer of both dark and milk chocolate. One bite and all your troubles will just disappear just like John McCain’s hair. That’s right, Senate Snax, buy yours today!
 * Senate Snax**

This confectionery masterpiece is a tribute to simplicity. It is but simple creamy milk chocolate bar that melts in your mouth. Now available with nuts.
 * Ezza-Bezza Bar**

A favorite of those Redskins fans in our capital city home. This fan base favorite is a two foot strawberry licorice strand. Making it even better though are the candy coated tart sugar balls embedded along its length. We actually once caught Wade Phillips in the act of munching on one.
 * The Cowboy Whip**

Another sports team inspired candy; the Wacky Wizard is a scrumptious blend of crunchy pretzel, nougat, and peanut center. This is surrounded by a mix of dark and milk chocolates. It is molded in the shape of a basketball, so it's appropriately the official candy of Shaq and all Shaq-like organisms such as the Shaqtus.
 * Wacky Wizard**

The Bam Ball is chewy brownie and hot fudge sauce encased within a dark chocolate sphere. Warnings: may cause chocolate induced seizure followed by a coma, spontaneous combustion, and change in emotions.
 * The Bam Ball**

These little ditties are a sort of m&m spin off. They are the same basic design as m&m’s, being a chocolate with candy coating. Unlike m&m’s though these candies feature a symbol representing each one of the Smithsonian museum. You can find these in any Smithsonian gift shop or on our website.
 * Smithsonian Sweets**

Poke….SPLAT!! The Big Red Button strikes again! This fun gag gift is based off the fabled big red button which controls the nation’s nuclear missiles. A little less life threatening though is our spin on it. This candy is a red gelatin gummy button with a liquid cherry flavored center. Warning: sensitive to the touch.
 * The Big Red Button**

The Pennsylvania Pizzaz is whole peanuts, enrobed in delicious sticky caramel, with a coat of white chocolate and coconut. It is the official candy of the Eb foundation. 20% of the proceeds spent on Pennsylvania Pizzaz candies is immediately transferred to the Eb foundation to help candyless children.
 * Pennsylvania Pizzaz**

Ah yes, the White House, named after one of Washington’s most famous buildings and the president’s home. For Ezza-Bezza fanatics our White House might just be as famous. This fantastic confection is a simple mint patty with white chocolate. AAGGGHHH! Amazingly refreshing.
 * The White House**

The great obelisk of D.C. the Washington Monument, now in candy form! This tribute to another of Washington’s buildings is creamy milk chocolate with a peanut butter center in the form of the Washington Monument.
 * Washington Monument**

Holycrapomygodwhatwasthat!!! That would be the reaction of our friend Carleton the first time the glorious Congress Cluster, tickled his taste buds. This freak-out inducing treat is a glorious combination of strawberry and lemon hard candies fused together into a rough craterous sphere. Sure to make you scream random gibberish!
 * Congress Cluster**

1871 Shaboikin Lane Washington D.C. 2066
 * The Letter that Brought Ezza-Bezza Candies to a Target Near You**

January 6, 2010

Gregg W. Steinhafel Chairman, President, and CEO Target 1234, Target Lane Roseville, Minnesota

Dear Mr. Steinhafel:

It has come to our attention at Ezza-Bezza Candy Company that the people of our fine country are suffering from a lack of candy diversity. Big candy companies are dominating the market and preventing a large amount of great tastes from reaching the tongues of many. Fortunately, there is a cure. Ezza-Bezza is unique and tasty, making us the perfect solution. However, the question still remains: will our candies sell? If you offer them, they will. We offer eye catching products, are proven to attract costumers, and are a low risk that could pay big dividends.

When costumers are deciding on a candy, an appealing look can reel them in. We have invested a lot in our wrapper designs so that they accurately display the delight of the candy held inside. Not only are our wrappers attractive, but they have catchy titles that light a fuse on the dynamite of curiosity. A perfect example of these two points is our flagship candy, Gummy Presidents. The wrapper represents the many flavors to be tasted with the colors of those respective flavors, and the gummy bust of a beloved president, Abraham Lincoln, serves as an example of what's in store. The idea of Gummy Presidents gets people thinking about the possibilities. Is George Washington cherry flavored, is James Buchanan a nasty flavor, and what's in store for Bill Clinton? As you can see, people are going to have a tough time passing up Ezza-Bezza products, and when they taste it, they'll keep coming back for more.

While we're sure you appreciate our candies, they're only beneficial to Target if they increase sales. If Ezza-Bezza's previous success with companies continue with you, you're in for a real treat. At Fuzziwigs, a local candy store, they saw a 20% increase in sales within a year of adding our candies. Is this a coincidence? We've done some research to prove it's not. In one of our clinical tests, we found that 73% of people who consumed a sugar bomb had a strong craving for another within 5 hours. So much so, that 52% of them made a repeat trip to the store the day they consumed one. Not only does Ezza-Bezza keep people coming, but when given the chance, the brand name spreads quickly. According to one of our surveys, 67% of people who have tried an Ezza-Bezza product, share positive remarks about the product with others. Hopefully you have concluded by now that Ezza-Bezza could be an asset in attracting costumers.

We assume you must consider the risks in making Ezza-Bezza candies one of your products, and we'd like to make the decision a little easier. If our candies don't pay for themselves in 6 months, we'll make sure you don't. If you're still interested in selling our products after this six month period, we'd be willing to sign a contract preventing us from selling our products in any other store without your consent. We don't have to tell you that if our prior results continue, this could give a solid increase to your sales. Knowing this, what do you have to lose?

We hope we've demonstrated how we can benefit Target and that we will be working together in the future. You can contact us by phone at (717) 225-1483 or email at ebbers@ezza-bezza.com. Enjoy life.

Sincerely,

Jeremy Seitz-Brown and Isaac Smith Co-Owners of Ezza-Bezza Candy Company

Why do you build me up, build up, Sugar Bomb baby neva' let me down! Mess me around and then best of all and then best of all your always there when I need a lift! And I love you still. I need you more than anything darlin' you know that I have from the sta-art! So build me up, build me up Sugar Bomb-don't break my heart!
 * Jingle (to the tune of "Build Me Up Buttercup" by The Foundations)**



This is the site of the Ezza-Bezza Candy Company's Corporate HQ and Testing Facilities, coming soon.

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