Rogue+Roost


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//Welcome to Rogue's Roost, home of The Dutchie. Our family has been making scrumptious candies since 1927, so we think you'll like what you find. //

Our Products
Rogue’s Roost first candy bar, the Dutchie has been delighting folks of all ages since 1936. The Dutchie all starts with “Cobbler” Reck’s legendary pretzel-peanut chocolate fudge. This patty of decadent fudge is topped with a layer of chewy nougat and smooth caramel and is enrobed in rich, dark chocolate. Buy two. Trust us.
 * The Dutchie**

After forty-four years of the Dutchie flying solo, Rogue’s Roost introduced Noogies to much fanfare in 1980. These bite-sized, candy coated hunks of Cobbler’s pretzel-peanut chocolate fudge sent Dutchie fans into a frenzy. If you like the Dutchie—and we know that you do—you’ll love Noogies.
 * Noogies**

Ready for //real// chocolate overload, Rogue’s Roost style? The Pasture Patty takes a thick, round piece of Cobbler’s blissful milk chocolate fudge, blended with fresh roasted peanuts, and drowns it in rich dark chocolate. Not convinced? Just ask writer and uber-Candy Freak, Steve Almond, what his favorite chocolate indulgence is.
 * Pasture Patty**

Too much chocolate? (Don’t worry, we won’t tell anyone.) Try our unique Hog Maw Bar. Beyond being the only candy bar on the market named for a pig-stomach casserole—you know you’re impressed—it’s a sweet tooth’s dream. The Hog Maw starts with a patty of soft, chewy marshmallow. It is then enrobed in smooth caramel and topped with toasted coconut. You’re going to want to try this.
 * Hog Maw Bar**


 * Pretzel-wich...**//continued on next page//

Our History

 * The Early Years**

While Roland “Cobbler” Reck’s small shoe-repair business in the early 1920s was enough to sustain him and his future family, his heart lay elsewhere: with the candies he made and with the girl who adored them. Dorothy Garret’s sweet tooth was known throughout town, and it was Cobbler’s homemade pretzel-peanut chocolate fudge that won her heart.

At Dorothy’s urgings, Roland began selling his decadent fudge right out of his cobbler shop shortly after he and Dorothy married in 1926. Folks would come into his shop for a new sole on their wingtips and leave with a pound of his special pretzel-peanut chocolate fudge; needless to say, the demand for his fudge soon outweighed the demand for his shoe-repairing prowess.

Within a year, during the summer of 1927, Cobbler put down his family trade, trading in pliers for spatulas. Reck’s Shoe Repair became Rogue’s Roost Candy Company, so named for the legend of Roland’s great-great-grandfather, Oscar Von Reckenstuggel—the man supposedly responsible for Hanover’s unique nomenclature in the late 1700s (but that is another tale).

By 1928, Cobbler needed a larger facility to create his confectionary delights, so Rogue’s Roost Candy Company relocated to a small factory on Maple Avenue in Hanover—just a stone’s throw from where Cobbler grew up—where the company resides today, 81 years later.


 * The Dutchie Is Born**

Cobbler called upon his Pennsylvania Dutch heritage and his famous pretzel-peanut chocolate fudge to create his first large-scale production candy bar—The Dutchie—eight years later...//continued on next page//

The Proposal that Changed Everything...
505 North Reckleton Avenue Recktown, PA 17330

March 5, 2009

Fran McDougal Vice President, Sales & Marketing Food Lion Corp. 41 Curdsin Way Eudora, AR 71414

Dear Ms. McDougal:

We are in the midst of a candy crisis in this country. Our demanding palettes have been stifled by big candy corporations; as a result, our taste buds have been denied their basic taste bud rights to experience the world of truly delectable confections. Rogue’s Roost Candy Company offers a solution: liberate the taste buds of your loyal Food Lion customers by offering a wide range of candies that dazzle their collective salivary glands. Food Lion, along with its loyal base of customers, will greatly benefit by offering Rogue’s Roost’s fine products because our candies are unique, they are proven local favorites and sales leaders, and our company offers an innovative, cost-effective marketing strategy to ensure the success of our products in your region.

Rogue’s Roost offers a unique line of delectable candy products, all capable of competing with the big boys. The Dutchie, our flagship candy and the first candy bar our founder invented back in 1936, is an enticing blend of our famous pretzel-peanut chocolate fudge, caramel, nougat, and rich dark chocolate. The hint of saltiness from the handmade pretzels gives The Dutchie a balance and texture that transcends any other candy bar on the market today. For the true chocoholics, we offer the Pasture Pattie, a veritable chocolate explosion of thick milk chocolate fudge drenched in dark chocolate. And once our customers have reached their chocolate threshold (though we’ve never reached ours), we offer two unique bite-sized taffy treats: Caramel Apples and PB&J’s. Along with these surefire favorites, Rogue’s Roost offers six more candy products, not including our local holiday favorites, offering something for every candy lover out there.

Rogue’s Roost’s candies are more than just great ideas, however; they are proven local favorites, a part of our community and our heritage in South Central Pennsylvania. During the 1950s and 60s, The Dutchie was the top-selling candy bar in the Susquehanna Valley, and even today, despite our limitations as a small-market candy company, The Dutchie continues to hold its own against the global candy giants. Likewise, Noogies, our bite-sized candy-coated morsels of our pretzel-peanut chocolate fudge, have outsold M&M’s and Reese’s Pieces in multiple years here in York County. Our community loves them and is devoted to our products. I personally receive letters and emails on a daily basis from folks as far away as Idaho, having tried a Dutchie or a Hanover Hunk while visiting family in the region, wondering how they can get their hands on a Dutchie in their own local markets. Our nation’s candy palette is ready for more.

Beyond our passion for candy, Rogue’s Roost offers an innovative, cost-effective sales marketing strategy that targets the consumers of today and tomorrow. Rogue’s Roost boasts an interactive online storefront, www.roguesroostcandy.com, that offers addictive mini-games, video clips of customers enjoying our treats and tours of our factory, and links to vendors. We are also implementing a no-cost, grass-roots advertising campaign that utilizes technology and social networking that has become second-nature to so many around the world. We believe you work from the ground up; become a part of the community, and the community makes you part of the culture.

We hope that with our unique array of products, our proven regional success, and our innovative marketing strategy, you will make Rogue’s Roost a part of the Food Lion family of products. We are serious (sometimes too serious) about our candy, and we wish to share our passion with your loyal customers. Please contact me at 717-555-0564 or at mreck@roguesroostcandy.com. I appreciate your time, and I look forward to speaking with you. Take care.

Sincerely,

Mabel Reck Vice President, Sales & Marketing Rogue’s Roost Candy Company

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 * Where to find us... **